Greysound

Anuaria Award Selection

Minimalist brand that blends agility, sound, and a passion for greyhounds.

Greysound stationery and mobile website on grey

Case study

Development of a new brand for the Greysound recording and voiceover studio, where we captured all the client’s ideas, desires, and emotions to create a unique and personalized identity.

Year

2021

Client

Greysound

Services

Brand Strategy Graphic Design Corporate Identity Naming and Tone of Voice

Greysound corporative stationery with letterhead, envelope, business cards, notebook, badges, CD and mobile website

New brand for voiceover studio

The Greysound recording and voiceover studio had a clear need: to create a new brand that would represent their company based on specific values — agility, trust, and approachability — all combined with their passion for greyhounds, which are part of their daily life. The flowing lines referencing sound were integral to the design of this symbol, giving it a sense of movement while incorporating the shape of the animal that the client loves so much. The gray and white tones were the perfect choice to convey a minimalist and clean brand.

Project Methodology

01 /06

We Talk With You

We hold an initial meeting to learn about your project, listen to your needs, and understand your goals. We analyze the starting point, address any questions, and establish the foundation for a close, transparent, and effective collaboration.

02 /06

We Plan the Strategy

Based on the information gathered, we define a work strategy tailored to your project. We set priorities, phases, timings, and objectives to ensure the development progresses in an organized, efficient way and stays fully aligned with you.

03 /06

Structure, Wireframes, and Design

Before moving on to the final design, we organize the user experience through wireframes and visual proposals. We define the architecture, navigation, and content layout to create a website that is clear, attractive, and easy to use.

04 /06

SEO and Digital Marketing From the Start

We integrate a strategic perspective from the very first phases of the project. We work on the structure, content, performance, and technical aspects needed for the website to be ready to rank, convert, and grow from day one.

05 /06

Testing, Launch, and Technical Support

Before publishing, we review technical functionality, responsive adaptation, forms, speed, and all key website elements. Once validated, we execute the launch and provide support to address adjustments, questions, or later needs.

06 /06

Monitoring, Analysis, and Growth

After launch, we analyze website behavior and identify opportunities for improvement. We review data, performance, and objectives to continue optimizing the project and support its growth as your business evolves.

Condenser microphone with pop filter in a recording studio, in black and white, for the Greysound project

R 97 · G 97 · B 97 #616161
R 142 · G 142 · B 142 #8E8E8E
R 178 · G 178 · B 176 #B2B2B0
R 255 · G 255 · B 255 #FFFFFF

BEBAS NEUE

HELVETICA AND BEBAS NEUE

To represent the brand, a striking and compact typeface, Bebas Neue, was used, modifying several endings to customize the logo. To combine with this typeface, Several chose Helvetica as a secondary typeface, to accompany Bebas, complement it and help its legibility thanks to its delicate and minimalist finishes. A typeface with a lot of history and timelessness that always works in projects that need these characteristics.

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