Brand Design and Creation - iHam

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Innovative brand modernizing the premium Iberian concept.

iHam website on a laptop and a phone on a pink background

Case study

Full development for the iHam project, covering brand creation, graphic applications, packaging, custom illustrations, and website.

Year
2021
Client
iHam

Creating an Iberian Product Brand

At Several, we crafted a brand for a unique and innovative concept within the Iberian world, reinventing this classic product targeted at a more refined audience and bringing it closer to everyday consumers to discover the quality of a premium product. That’s why at Several, we created a unique custom font for the logo based on Recoleta, giving it a friendlier character while maintaining the premium essence of Spain’s flagship product.

Chorizo, salami and breadsticks served on wooden boards on an outdoor table, product photography for the iHam brand
iHam seal: crown in salmon and blue inside a circle Horizontal iHam logo with construction grid and slogan the king of the dehesa
  • Sand Beige #D6BDAC
  • Warm Off-White #EFE6DF
  • Salmon Pink #EF9D95
  • Soft Turquoise Blue #5BABBF
  • Charcoal Gray #2D2F2C

Recoleta

Recoleta

HELVETICA AND RECOLETA

We used Recoleta for a large part of the project, focusing on the titles and the logo. Recoleta is a modern typeface designed by Jorge Cisterna in 2018. It is inspired by neoclassical architecture and Swiss graphic design of the 1950s and 1960s. Characterized by its curved and elegant shapes, it is the perfect candidate to be part of this project. For descriptions and secondary texts, the well-known Helvetica has been used.

Bold

Regular

Pink iHam business card with its logo and the tagline el rey de la dehesa resting on a wooden board Cotton tote bag featuring the iHam logo and tagline el rey de la dehesa, part of the brand identity design
Iberian pigs grazing in the dehesa beside a pond, featured in the iHam brand design project

Online Store Design

for Iberian Products

We created a unique, personalized online store that reflects the brand’s aesthetic values, featuring playful illustrations that become part of the aesthetic world dominated by the main brand iHam, where we see the king of the dehesa offering his products under a high-quality delivery concept.

iHam website on a tablet showing the Somos iHam section and an Iberian ham and cured meats tasting pack
iHam website on a pink desktop computer showing the Reorder section with a pig delivery rider on a scooter illustration

Graphic Applications for

Social Media

In today’s world, social media is essential for any brand that wants to connect with its audience, especially when image and aesthetics are key, as with iHam. At Several, we developed a set of graphic applications tailored to provide our clients with a solid foundation to effectively convey their brand’s essence through social media with illustrations and sample posts. Thanks to these applications, the social media team can produce engaging and consistent content that enhances brand visibility and audience engagement.

iHam social media story design featuring 100% Iberian acorn-fed ham and an illustrated dehesa landscape iHam Instagram story showing an Iberian pig and a cow in the dehesa, part of the brand design project

Eco-friendly Packaging Design

From the start, iHam has aimed to stand out from competitors not only through its unique product concept and delivery but also by caring for every detail with respect for the environment. That’s why iHam invested significant time and effort in selecting materials that emphasize natural brown tones with white illustrations and logos, creating a calm and refined feel that bold colors couldn’t convey.

Packs of sliced Iberian ham and cured meats with the packaging designed for the iHam brand, fanned out on marble Slices of Iberian ham on a black plate, product photography for the iHam brand
Kraft cardboard boxes with the iHam logo and pig illustration, part of the brand and packaging design

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