Inbound & Growth Marketing
We attract, convert, and retain customers through content, automation, and experimentation
+30 Awarded Studio
What is Inbound & Growth Marketing?
Inbound & Growth Marketing is a digital marketing strategy that combines techniques for attraction, conversion, retention, and optimization to generate more and better customers for your business. It’s based on creating and distributing valuable content tailored to your target audience at every stage of the buying process, and on running experiments and data analysis to improve results.
Our Methodology
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Client Briefing
We start with a meeting to understand your business, goals, and target audience. From there, we define a tailored strategy.
02
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Analysis and Strategy
We audit your website, market, and competitors to uncover opportunities and set clear performance indicators.
03
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Integrated Strategy
Design, development, and marketing teams collaborate from the start to ensure every action fits cohesively within the overall plan.
04
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Action Plan
We prioritize initiatives by impact and effort, scheduling them clearly with assigned responsibilities and deadlines.
05
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Execution
We launch campaigns, pages, and automations, tracking every step from day one.
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Measurement and Improvement
We review data with you monthly, learn from what works, and adjust the strategy to keep growing.
Experts in Inbound and Growth Marketing
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Attract: Qualified Traffic
We drive qualified traffic to your website using SEO, SEM, social media, and content marketing. Rather than interrupting your audience with ads, we create helpful content that answers their needs so they find you.
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Convert: Visitor to Lead
We turn visitors into leads with forms, landing pages, pop-ups, and chatbots, offering valuable resources in exchange for their contact information: a guide, demo, calculator, or free consultation.
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Close: Lead to Customer
We nurture each lead to sale using lead scoring, nurturing, CRM, and email marketing. Your sales team receives leads when they’re ready to buy, complete with insights into their interests and interactions.
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Delight: Repeat and Referral Customers
We build customer loyalty through post-sale service, referral marketing, and loyalty programs. A satisfied customer buys again and brings others, making it the most cost-effective acquisition channel.
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Growth Marketing: Experiment to Grow
Growth marketing adds a continuous experimentation process to inbound. We identify funnel areas with highest improvement potential, test new messages, channels, offers, or pages, measure results, and scale what works.
The team behind your project
Two founders and an in-house team in Barcelona: you talk directly to the people who design, build and run your project.
Alex Rodríguez
Founder & CTO
Daniel Berea
Founder & CDO
Ivan Cherny
Senior Back-End Developer
Patricia Morales
UX/UI Designer
David Chugdén
Senior Fullstack Developer
Ariadna Arias
Digital Marketing / SEO
Héctor Garrido
Consultant & Developer
Laura Vidal
UX/UI Designer
Ricardo Acosta
3D Developer
Pau Serra
Front-End Developer
Carla López
Project Manager
Ismael González
Designer & Motion
Our office in Barcelona
Eixample
Barcelona
Carrer de Sardenya, 274
Entresuelo 1, Escalera A
08013 Barcelona
Frequently Asked Questions
What is inbound growth marketing?
Inbound growth marketing is a methodology that merges inbound marketing and growth marketing to attract, convert, close, and delight potential customers organically, personally, and scalably. Inbound marketing focuses on creating and distributing valuable content that meets users’ needs and interests at every stage of the sales funnel. Growth marketing focuses on applying data-driven experiments and optimizations to improve marketing performance and boost business growth.
Why is inbound growth marketing important for my digital project?
Inbound growth marketing is crucial for your digital project because it helps you maximize online opportunities to reach your target audience, differentiate from competitors, build trust and loyalty, increase sales, and optimize return on investment. It also enables you to adapt to constant market and consumer behavior changes by delivering a personalized and memorable user experience.
What are the benefits of hiring inbound growth marketing services?
Hiring Several Pro’s inbound growth marketing service offers several benefits, such as access to a team of experts in both fields, personalized advice tailored to your needs and objectives, a detailed and realistic action plan, use of the most advanced and effective tools in the market, and regular reports on results and proposed improvements.
What methodology is followed to carry out inbound growth marketing services?
The methodology for inbound growth marketing services with Several Pro is based on four phases: attract, convert, close, and delight. In the attract phase, valuable content addressing users’ needs at each sales funnel stage is created. In the convert phase, visitor data is collected using forms, landing pages, pop-ups, and chatbots. In the close phase, sales are closed through lead scoring, nurturing, CRM, and email marketing. In the delight phase, customers are retained with post-sale service, referral marketing, and loyalty programs.
What tools are used for inbound growth marketing?
The tools used for inbound growth marketing depend on the selected actions and channels, but common examples include HubSpot, WordPress, Mailchimp, Google Analytics, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, SEMrush, Ahrefs, Moz, and more.
What kind of results can be achieved with inbound growth marketing?
Results from inbound growth marketing vary depending on the set goals, but common outcomes include increased qualified organic traffic, improved search engine rankings (SEO), enhanced brand visibility and recognition, generation of qualified leads, conversion of leads into customers, customer loyalty and retention, sales and net profit growth, and improved ROI (return on investment).
How is the inbound growth marketing service tailored to each client's needs and goals?
The inbound growth marketing service is customized based on a prior study of the client’s current situation, potential market, and value proposition. From this, a bespoke strategy is designed considering strengths, weaknesses, opportunities, and threats (SWOT analysis), along with available resources and expectations.
What sets Several Pro apart from other inbound growth marketing agencies?
Several Pro stands out from other inbound growth marketing agencies due to its comprehensive, innovative, and results-driven approach. Several Pro not only provides inbound growth marketing services but also offers complementary services such as web design, software development, and web analytics. Additionally, Several Pro is committed to continuous innovation and implementing the latest industry trends and technologies. Finally, Several Pro focuses on achieving results and ensuring client satisfaction by providing ongoing support and clear communication.
What guarantees does Several Pro offer for its inbound growth marketing service?
Several Pro provides several guarantees for its inbound growth marketing service, such as meeting agreed deadlines, quality execution of proposed actions, transparent budget management, adaptability to changes and unforeseen issues during the process, and commitment to achieving the set objectives.
How can I request a quote or a free consultation for inbound growth marketing services?
To request a quote or a free consultation on inbound growth marketing services, you can contact Several Pro via the form on their website several.pro/contacto, by calling +34 681 02 36 83, or by emailing hola@several.pro.