360 Campaign FC Barcelona & Milo

360 campaign with graphic materials for a sporting event.

FC Barcelona players in the Milo 360 campaign

Case study

Creation of a 360 campaign for the Milo Champions Cup held in collaboration with FC Barcelona, developing various graphic materials to cover the entire sporting event.

Young players lift the Milo Champions Cup trophy amid confetti in the FC Barcelona and Milo 360 campaign

Creatives for the Milo Champions Cup sporting event

We created various graphic materials for the first edition of the Milo Champions Cup in Barcelona as part of the partnership with FC Barcelona.

From logo customization to illustration creation, Several developed multiple graphic applications to cover the entire sporting event.

Posters, banner designs, a custom autograph book with illustrations, credentials, and much more.

Project Methodology

We Talk With You
01 /06

We Talk With You

We hold an initial meeting to learn about your project, listen to your needs, and understand your goals. We analyze the starting point, address any questions, and establish the foundation for a close, transparent, and effective collaboration.

We Plan the Strategy
02 /06

We Plan the Strategy

Based on the information gathered, we define a work strategy tailored to your project. We set priorities, phases, timings, and objectives to ensure the development progresses in an organized, efficient way and stays fully aligned with you.

Structure, Wireframes, and Design
03 /06

Structure, Wireframes, and Design

Before moving on to the final design, we organize the user experience through wireframes and visual proposals. We define the architecture, navigation, and content layout to create a website that is clear, attractive, and easy to use.

SEO and Digital Marketing From the Start
04 /06

SEO and Digital Marketing From the Start

We integrate a strategic perspective from the very first phases of the project. We work on the structure, content, performance, and technical aspects needed for the website to be ready to rank, convert, and grow from day one.

Testing, Launch, and Technical Support
05 /06

Testing, Launch, and Technical Support

Before publishing, we review technical functionality, responsive adaptation, forms, speed, and all key website elements. Once validated, we execute the launch and provide support to address adjustments, questions, or later needs.

Monitoring, Analysis, and Growth
06 /06

Monitoring, Analysis, and Growth

After launch, we analyze website behavior and identify opportunities for improvement. We review data, performance, and objectives to continue optimizing the project and support its growth as your business evolves.

Milo and FC Barcelona camp passport with green cover and inside pages illustrated with the stadium, #TeamMakesMe campaign
Milo Champions Cup banner with the #TeamMakesMe slogan and FC Barcelona balls for the 360 campaign with Milo Children in Milo After School Sports bibs by a Nestlé Milo and FC Barcelona board during the 360 campaign
  • R 31 · G 113 · B 45 #1F712D
  • R 71 · G 175 · B 96 #47AF60
  • R 133 · G 202 · B 155 #85CA9B
  • R 243 · G 221 · B 62 #F3DD3E

HemiHead Bold Italic

GOTHAM BOOK

We use this typeface to apply to secondary and descriptive texts. Gotham is a sans-serif typeface designed by Tobias Frere-Jones in 2000, with a modern and clean style, as well as a wide variety of weights and styles, which makes it very versatile in different graphic design applications.

Book

Medium

champions cup
b1 Young players from several countries by the flag-lined tent at the FC Barcelona and Milo 360 campaign tournament

A personalized sporting event

Children enjoyed a unique experience during the first edition of the Milo Champions Cup in Barcelona, playing exciting matches and sharing meals at the CAR in Sant Cugat. Special awards were given to young footballers, promoting positive values and a healthy lifestyle through sport. Additionally, they enjoyed their stay in Barcelona, visiting iconic places such as Camp Nou, its museum, and the Barça Megastore, as well as cultural highlights throughout the city. They also attended the Gamper Fest.

Green lanyard badges from the FC Barcelona and Milo 360 campaign for the Malaysia delegation Young footballers with medals walk under the Milo Champions Club arch during the FC Barcelona and Milo 360 campaign
Golden Milo Champions Cup trophies and floating coins on a green background for the FC Barcelona and Milo 360 campaign

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