Casio - Women in Science

Web Guru Awards Site of the day

A digital experience highlighting historic scientific achievements.

Casio Women in Science website on a laptop and a phone

Case study

Creation of an immersive website for Casio's Women in Science project, featuring extensive information about the most prominent female scientists in history.

Casio Women in Science website on two laptops, featuring the illustrated Hipatia edition calculator

Dynamic and immersive website for Casio

Casio wanted to showcase their new scientific calculator line online and digitally, giving greater visibility to women scientists around the world by sharing their stories, key data, photographs, and illustrations. At Several, we handled the entire usability study, design, and custom illustrations to create an integrated website experience that celebrates the important work behind this project.

Project Methodology

We Talk With You
01 /06

We Talk With You

We hold an initial meeting to learn about your project, listen to your needs, and understand your goals. We analyze the starting point, address any questions, and establish the foundation for a close, transparent, and effective collaboration.

We Plan the Strategy
02 /06

We Plan the Strategy

Based on the information gathered, we define a work strategy tailored to your project. We set priorities, phases, timings, and objectives to ensure the development progresses in an organized, efficient way and stays fully aligned with you.

Structure, Wireframes, and Design
03 /06

Structure, Wireframes, and Design

Before moving on to the final design, we organize the user experience through wireframes and visual proposals. We define the architecture, navigation, and content layout to create a website that is clear, attractive, and easy to use.

SEO and Digital Marketing From the Start
04 /06

SEO and Digital Marketing From the Start

We integrate a strategic perspective from the very first phases of the project. We work on the structure, content, performance, and technical aspects needed for the website to be ready to rank, convert, and grow from day one.

Testing, Launch, and Technical Support
05 /06

Testing, Launch, and Technical Support

Before publishing, we review technical functionality, responsive adaptation, forms, speed, and all key website elements. Once validated, we execute the launch and provide support to address adjustments, questions, or later needs.

Monitoring, Analysis, and Growth
06 /06

Monitoring, Analysis, and Growth

After launch, we analyze website behavior and identify opportunities for improvement. We review data, performance, and objectives to continue optimizing the project and support its growth as your business evolves.

Illustrated grid paper sheets for Casio Women in Science with science doodles, a map of Alexandria and a pencil Watercolour illustrations for Casio's Women in Science project: maps, atoms, beetles and DNA
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Acto

Acto

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MUSEO

Museo Slab is a serif typeface designed by Jos Buivenga in 2008. It is known for its straight, heavy strokes and its excellent legibility at different sizes, which makes it a good fit for headlines and short texts with a strong visual presence. Museo Slab has been used in all kinds of design projects, from advertising posters to editorial design. It is one of the most popular typefaces today and has won several awards in the graphic design industry.

Regular

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Casio Women in Science website on two laptops featuring the illustrated calculator dedicated to Hypatia
Casio Women in Science website on mobile, with illustrated female scientists and links to teaching resources and posters
Casio calculator with an Irène Joliot-Curie cover beside a map of France for the Women in Science campaign

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