New Brand Creation - Antonio Calvo
Brand creation for Antonio Calvo inspired by his homeland.
Case study
Development of a complete project. New brand creation, graphic applications, and an experiential website for hair artist Antonio Calvo.
Year
2024
Client
Antonio Calvo
Brand creation for a hair artist
At Several, we developed the brand for Galician hair artist Antonio Calvo. We based it on his roots, emotions, and creative approach. We started with concepts and elements that evoke his homeland, blending them with elegant symbols and shapes. We combined the arts of Sargadelos with simple, clean icons, playing with the abstraction of elements — water, wind, earth, sea, and sun — to create a dynamic and minimalist form that represents him.
Project Methodology
01
/06
We Talk With You
We hold an initial meeting to learn about your project, listen to your needs, and understand your goals. We analyze the starting point, address any questions, and establish the foundation for a close, transparent, and effective collaboration.
02
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We Plan the Strategy
Based on the information gathered, we define a work strategy tailored to your project. We set priorities, phases, timings, and objectives to ensure the development progresses in an organized, efficient way and stays fully aligned with you.
03
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Structure, Wireframes, and Design
Before moving on to the final design, we organize the user experience through wireframes and visual proposals. We define the architecture, navigation, and content layout to create a website that is clear, attractive, and easy to use.
04
/06
SEO and Digital Marketing From the Start
We integrate a strategic perspective from the very first phases of the project. We work on the structure, content, performance, and technical aspects needed for the website to be ready to rank, convert, and grow from day one.
05
/06
Testing, Launch, and Technical Support
Before publishing, we review technical functionality, responsive adaptation, forms, speed, and all key website elements. Once validated, we execute the launch and provide support to address adjustments, questions, or later needs.
06
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Monitoring, Analysis, and Growth
After launch, we analyze website behavior and identify opportunities for improvement. We review data, performance, and objectives to continue optimizing the project and support its growth as your business evolves.
- R 244 · G 244 · B 244 #F4F4F4
- R 255 · G 255 · B 255 #FFFFFF
- R 127 · G 127 · B 127 #7F7F7F
- R 0 · G 0 · B 0 #000000
HELVETICA
We use this typeface for descriptive texts because of its simplicity in reading and clean sans-serif forms, which has become an icon of graphic design. Designed in 1957 by Max Miedinger and Eduard Hoffmann in Switzerland. It is characterized by its clean and legible design, which makes it very versatile and suitable for a wide variety of graphic design applications.
Custom experiential website creation
Building a website is always crucial to accurately represent what a business stands for — even more so when it’s an artist expressing emotions through their work. Fully custom-built, this site showcases the most notable projects of hairstylist and artist Antonio Calvo. It also tells a bit of his story, professional journey, awards, and features several galleries of images and videos highlighting his most striking creations.
Feedback del cliente
“They helped me define my brand identity and web design so that it was attractive and had a modern approach. I was always in touch with the creative team so that my project was exactly what I wanted.”
