BMW Loyalty Program Web Platform
Web platform for users featuring events and promotions.
Case study
Development of a custom web platform for BMW customers to access information, files, promotions, and events.
Year
2024
Client
BMW
Project Methodology
01
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We Talk With You
We hold an initial meeting to learn about your project, listen to your needs, and understand your goals. We analyze the starting point, address any questions, and establish the foundation for a close, transparent, and effective collaboration.
02
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We Plan the Strategy
Based on the information gathered, we define a work strategy tailored to your project. We set priorities, phases, timings, and objectives to ensure the development progresses in an organized, efficient way and stays fully aligned with you.
03
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Structure, Wireframes, and Design
Before moving on to the final design, we organize the user experience through wireframes and visual proposals. We define the architecture, navigation, and content layout to create a website that is clear, attractive, and easy to use.
04
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SEO and Digital Marketing From the Start
We integrate a strategic perspective from the very first phases of the project. We work on the structure, content, performance, and technical aspects needed for the website to be ready to rank, convert, and grow from day one.
05
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Testing, Launch, and Technical Support
Before publishing, we review technical functionality, responsive adaptation, forms, speed, and all key website elements. Once validated, we execute the launch and provide support to address adjustments, questions, or later needs.
06
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Monitoring, Analysis, and Growth
After launch, we analyze website behavior and identify opportunities for improvement. We review data, performance, and objectives to continue optimizing the project and support its growth as your business evolves.
Creation of a Web Platform for BMW
BMW required a web platform that gathered essential and exclusive information for the brand's users, where they could view events, promotions, gifts, download files, and much more. This way, BMW added value to the experience of being part of its family. Throughout the project, we handled everything from usability analysis to the complete execution of the platform’s design and development.
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BMWTYPENEXT
The custom and unique BMW TypeNext typography was used throughout the project to immerse the user in the BMW experience, reflecting the brand's clear and aesthetic guidelines with a sans-serif style featuring futuristic character endings. BMW TypeNext was designed by the British agency Monotype in collaboration with BMW’s design team. According to the agency, the font draws inspiration from the brand's technology and innovation, focusing on legibility and clarity.
